Developed as a social-first branded content campaign for Winter 2018, we featured creative professionals and explored their processes, what inspires them, and some of their favorite local spots. For Woolrich, it was important to find micro-influencers who were established in their respective fields and had aspects of their work that were relatable to the brand – unique craftsmanship, technique, design and creativity. This original content generated more organic engagement and impressions than any previous Woolrich social campaigns.

All production, creative development and social strategy were handled by Le Beau, the creative agency co-founded by Nicholas Routzen and myself. In addition to our respective primary roles as Director/CD(JJ) and Photographer/Director of Photography(NR), we were involved with every aspect of this project, ensuring that the work we delivered was reflective of the high standards our clients have come to expect from us.

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