A year after directing their show open for the launch of First Things First, FS1 came back looking for a more comprehensive approach, covering everything from creative direction and shooting to running post production and final delivery of the broadcast edits. Their challenge was to create a dynamic template with a fun yet elevated aesthetic that could be used throughout the year with varying content.
All of the content was captured over two days in New York City, shooting in four locations that each had relevance to the show and respective talent. The resulting broadcast edits incorporated a photography light box look and feel, allowing us to feature a wide range of images while layering on textures, hand drawn elements and animations for an authentic aesthetic that paired well with the show’s style and format.
