To celebrate World Sleep Day 2026, Westin Hotels, one of the leading wellness brands in the hospitality category, wanted to create thumb-stopping content that would capture the attention and imagination of consumers. Leveraging Generative Ai technology to create digital twins of the iconic Westin Heavenly Bed, we developed three dreamlike animations intended to represent the restorative and dreamlike experience of sleeping in a Heavenly Bed. These ran across organic and paid channels driving awareness, engagement, and to the Marriott Bonvoy Boutiques website where the bed can be purchased.
