For the launch of their revolutionary Smart Desk, CEMTREX was looking for comprehensive concept development and direction for all of their creative content. The desired aesthetic was an elevated, futuristic style that wouldn’t distract, allowing the unique features to be clearly communicated in a visually compelling way. Among the many product features we were asked to capture – wireless charging, height adjustment, touchscreens and document scanning – the most interesting was gesture tracking across the three screens. By embracing the their mantra, “work smarter”, we are able to capture all of the content in only two days and deliver in time for CEMTREX to hit their launch date.
