In preparation for the Summer, 2016 launch of their apparel brand, Big Flower hired me to direct a collection of cinemagraphs to be used on their website and across social channels. Shot over the course of two days during a brand video production, I was asked to identify and create scenes that would translate well to cinemagraphs. This approach allowed Big Flower to streamline the production of their respective content needs – a brand video, cinemagraphs and still photography content – into one production.
