Inspired by Westin’s tagline, “Find Wellness at Westin”, this brand campaign was developed to shift the perception from a “sleep-focused” brand to a vibrant and energetic brand rooted in holistic wellness. The brand pillars or RTB’s – Eat Well, Move Well, and Sleep Well – were featured across film, photography, and social assets.
The TVC brought two different wellness experiences to life at one property, resolving with each hero settling into their own Heavenly Bed. This sensorial, visually cinematic, and lightly conceptual approach harmoniously paired energetic pacing with brief moments of respite to keep viewers curious and engaged.
