![](https://johnjaxheimer.com/wp-content/uploads/2021/11/Sweetspot.All_.Feelings.2.jpg)
Micro-dosing helps cannabis users find the right dosage for their needs and we wanted to capture that when developing this package design system for Sweetspot, a new brand and product line created by Northeast Alternatives, the most awarded dispensary in Massachusetts.
Offered in five formulas and seven flavors, these hard-shell candies and jellybeans all hit differently so it was important to create a visual language that was intuitive, allowing users to not only identify the effects easily but also the dosage. The final designs feature a bright color code system for the various formula effects paired with a clean and contemporary architecture for dosages, which is a piece of the variable information which is updated on the labels with every new batch.
![](https://johnjaxheimer.com/wp-content/uploads/2021/11/Sweetspot.Story-1-488x867.jpg)
![](https://johnjaxheimer.com/wp-content/uploads/2021/11/Sweetspot.Caps_.jpg)
![](https://johnjaxheimer.com/wp-content/uploads/2021/11/Sweetspot.HardShellChocolate.Micro-dose.VibeSQUARE.jpg)
![](https://johnjaxheimer.com/wp-content/uploads/2021/11/Sweetspot02SQUARE.jpg)
![](https://johnjaxheimer.com/wp-content/uploads/2021/11/Sweetspot.HardShellChocolate.Micro-doseSQUARE.jpg)
![](https://johnjaxheimer.com/wp-content/uploads/2021/11/Sweetspot.NortheastAlternatives.Header.3.jpg)
![](https://johnjaxheimer.com/wp-content/uploads/2021/11/Sweetspot.04SQUARE.jpg)
![](https://johnjaxheimer.com/wp-content/uploads/2021/11/Sweetspot.Jellybeans.EnergizeLiberSQUARE-1.jpg)