If you are the sum of all of your experiences, then travel is the best way to find more of yourself. This was a more focused and emotionally resonant articulation of “the power of travel” positioning which Marriott Bonvoy introduced in 2021. Developed in partnership with Wieden + Kennedy NY, the ambition of this 2025 campaign was to make Marriott Bonvoy more meaningful to people and have them see us as more than just the largest hotel brand portfolio and loyalty platform in the world.
The films ran globally across CTV, IFE, in-room, and social platforms. In addition to the hero films we also captured key visuals specifically for OOH, a large collection of photos and videos were concepted and shot specifically for social.
