Sports Illustrated Swimsuit Franchise
During my eight years serving as the Creative Director of Brand Marketing at Sports Illustrated, SI Swimsuit experienced its’ most significant growth, evolving from a largely print-only product to a multi-platform franchise. Every year my team would create a new promotional campaign to be rolled out across print, digital, traditional OOH and less traditional OOH(bus wraps, plane wraps, murals and in-stadium video boards). I also worked closely with the editorial, product development, marketing and sales teams to create unique branded content and innovative promotional solutions for advertisers and launch sponsors. These included custom print and digital swimsuit-themed ads, original video content, 3-D projection mapping and experiential launch events with unique sponsor integration and activations.