Covergirl Branded Content for Sports Illustrated Swimsuit

As was the case with many of the Swimsuit Issue advertisers, my Creative Services team was tasked with developing original swimsuit-themed content for them. For Covergirl we took a crew of fifteen along with a client representative to the Florida Keys for three days. The resulting content was used to design a multi-page advertorial, digital ad placements and a stylized BTS video.

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