To coincide with the brand’s refresh in 2023, we developed and produced a film to capture the essence of the new visual identity, positioning, and tone of voice. With this conceptual approach we created stylized brand worlds reflective of the new color palette and layered with real and imagined design elements. Each world simultaneously represents one of the brand’s redefined passion points – stance, sound, scene, taste, and body – with a cast of “connectors” to personify them. Dynamic camera moves, fluid transitions, and an engaging VO move the viewer through these immersive worlds layered with in-studio projection captured practically and additional visual layering in post.
Film Direction & Photography: Gemma Warren
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