Based in Red Hook, Brooklyn, Hometown Bar-B-Que specializes in authentic, pit-smoked meats prepared in the classic Southern technique of smoking on oak wood. For their logo, they asked that I design a Southern BBQ-inspired graphic with typography reflective of the industrial Red Hook neighborhood in which they are loctaed. Ultimately, two versions were created to satisfy their brand extensions, such as a variety of sauces and apparel.
![](https://johnjaxheimer.com/wp-content/uploads/2020/01/Hometown.Final_.Steer_.v2small.jpg)
![](https://johnjaxheimer.com/wp-content/uploads/2020/01/Hometown.PIG_.jpg)
![](https://johnjaxheimer.com/wp-content/uploads/2017/06/hometown-bbq-red-hook-1024x692.jpg)
![](https://johnjaxheimer.com/wp-content/uploads/2020/01/PaperDetail01sm.jpg)
![](https://johnjaxheimer.com/wp-content/uploads/2020/01/SAuceDetailsm.jpg)
![](https://johnjaxheimer.com/wp-content/uploads/2020/01/Widesm.jpg)
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