Based on the premise that every fan, athlete, coach, and even mascot has a unique way of getting game-day-ready, Marriott Bonvoy’s portfolio of over 30 brands is perfectly positioned to support them. To articulate this value proposition for consumers, we leaned into the line, “a brand for every type of fan”, which had been introduced the previous year, and created Game Day Rituals. This fully integrated campaign featured a TVC, social, OOH, digital placements, and experiential moments during the Men’s and Women’s Final Four tournaments.
