Every year Elite World Group, the largest model management agency network, conducts casting events around the world in search of their next superstar models. For their 2019 North America tour, Le Beau concepted, creative directed, produced and captured all content at the four casting events, visiting Mexico City, Chicago, Los Angeles, and NYC over two months.
The event design was developed to be fun for the contestants with engaging experiences that they would be compelled to capture and share across social channels.