From a 20-room resort hideaway on the pink sand beaches of the Bahamas, to a 19th-century castle nestled in the heart of the Moselle Valley, Autograph Collection represents some of the most unique boutique hotels in the world. Built on the “Roam Around the World” creative platform which centered on Marriott Bonvoy being “more than you expected”, this collection of assets including film, photography, and social conveyed Autograph’s unique value proposition with elevated and playful brand storytelling.

The soundtracks driving these campaign spots were re-records of the classic B-52’s song, “Roam Around the World”, produced with our partners Squeak E. Clean Studios and versioned more than 10 unique ways. This track selection leaned into the popularity of nostalgia, introducing a classic to younger generations while striking a familiar chord with older audiences.