The live music and entertainment production company, Starrock Productions, brought me on to elevate their brand aesthetic and content. Working directly with the founder and her team, we began with a logo and website re-design. To support the new website launch and Starrock’s social platforms, we also created a collection of fresh music videos and photos. These not only drive engagement with the brand but more importantly, offer prospective clients an opportunity to both see and hear how talented and unique their artists and bands really are.
Shooting on the roof of the Peninsula Hotel in midtown Manhattan, we captured eight music videos and various stills for the new website and Starrock’s social platforms. My role was to direct the videos while also shooting the collection of stills.
To ensure that interested clients would have a frictionless path to booking inquiries we incorporated color blocks into every artist and band page with a call to action. With one click a user’s email client opens with the relevant fields populated, ensuring an easy process for sender and also Starrock.