N.Y. Sunshine, fashion brand film

This is a short brand film I directed to introduce the New York Sunshine surf and lifestyle brand’s Spring/Summer 2013 collection. The story, developed by myself and John Margaritas, the brand’s founder, follows two surfers through their respective morning journeys to the beach. Shot in NYC and on the East End of Long Island, this film captures the brand’s ethos while featuring their apparel in a casual, fun and stylized narrative.

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