Jacksonville Jaguars Cheerleaders, The ROAR

Beginning in 2012, when seeking a fresh approach to their swimsuit content, the Jacksonville Jaguars contracted me to conceptualize, direct and design. The original print, digital and video content is used throughout the NFL season across social platforms, various print products and in EverBank Field, which is home to the world’s largest digital scoreboard. For the past four years I’ve worked to bring an inspired approach which has been consistently well received by clients, media outlets and most importantly, the fans.

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