Beginning in 2012, when seeking a fresh approach to their cheerleader content, the Jacksonville Jaguars contracted me to conceptualize, direct and design. The original print, digital and video content was used throughout the NFL season across social platforms, marketing, promotions and throughout EverBank Field, which is home to the world’s largest digital scoreboard. For four years I worked to bring an inspired approach to the content and every year it was well received by clients, media outlets and most importantly, the fans.

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